On March 13, the 2008 IEC Campaign on HIV/AIDS Prevention was launched in Beijing as a part of the national "Care Series" campaign, which was jointly initiated by the Children's Department of the All China Women's Federation (ACWF), the Department of Publicity & Education of the National Population and Family Planning Commission (NPFPC), the Women Workers' Affairs Department of the All China Federation of Trade Unions (ACFTU), the China Association of Social Workers of the Ministry of Civil Affairs, the China National Society of Early Childhood Education, the Family Education Professional Commission of the Chinese Society of Education (CSE), the Society of Child Health of the China Preventive Medical Association and the Chinese Association of Mater & Child Nutrition of the Chinese Nutrition Society under the support of Johnson & Johnson.
　　 
　　About 100 people attended the launch meeting, including management staff and experts from ACWF, the national "Care Series" campaign committee, China CDC, CASAPC, Beijing You'an Hospital, Beijing Ditan Hospital and Johnson & Johnson as well as representatives from key colleges/universities, grassroots women workers and more than 30 Medias.
　　 
　　The 2008 IEC Campaign on HIV/AIDS Prevention will be conducted widely across the country. The committee will adopt new strategies and methodologies, including free distribution of IEC brochures and leaflets, establishment of warm-heart education bases with, provision of mobile warm-heart classrooms, signatures of ten thousand people, development of special HIV/AIDS columns on famous medias, dissemination of HIV/AIDS knowledge via internet, celebrities participation, care and support to disseminate HIV/AIDS knowledge, raise public awareness, inspire the involvement of grassroots women and college students, expand the influence of educational activities, enhance the sense of responsibility among the public, promote healthy outlook on life and encourage to take actions to "Stop AIDS, Keep the Promise". The committee plans to distribute 2.3 million copies of brochures to grassroots women in 40 cities and  200,000 brochures and 800,000 leaflets to students in about 100 colleges/universities in 10 key cities, so as to expand the influence of educational activities and benefit more people.  

　　(Source: www.people.com.cn)